This video was literally a blast to work on. Shot in one day down in sunny Florida at the home of RJA frontman, Ronnie Winter, this video is one of the favorites of both the band *and* the label!

The band came to me with an idea... "What can you do with a bunch of people ripping up photos of fake people from their past?" I thought about it, and decided the best bet would be to add a degree of escalation. Start with the band, then kick it up a notch or twenty.... Start inviting people over... Make it a party! Then, start doing what apparently was commonplace at the RJA house.... start blowing things up in the front yard!

Needless to say, this was some of the most fun I've had on a shoot like this. We had such a simple concept, but aimed to execute it in a very cinematic and just plain fun way.